BLI TECH FEST

Client: Business Leadership Institute Immersion in Technology Conference

Problem: Increase awareness and attendance at the annual Business Leadership Institute, Immersion in Technology Conference - BLI Tech Fest

Solution: Implemented a full marketing campaign including a customized brand logo that set the conference apart from similar competitors, custom website, program book, name badges, promotional video and press releases and relevant news publications. Also executed SEO and digital ad spend on Facebook, LinkedIn, and Google Analytics.

Result: Branding feedback was overwhelmingly positive for the cohesiveness of design and achieving the message target. The conference was well attended achieving a 25% increase in ticket sales over the previous year.