Client: Lanyto - Direct to Consumer Retailer

​

Problem: Client needed competitive intelligence information about vitamin supplements for the direct-to-consumer market.  

 

Solution: Executed secondary market research to identify applicable competitor products. Provided presentation to include ingredient listing, weight, quantity, pricing, packaging designs, messaging and product features and benefits.

​

Result: Client was overwhelming satisfied with the level of detail and graphic presentation of the information. The client requested additional competitive intelligence projects.